Internet technology makes many things possible, especially expanding a business. Google is a search engine like Yahoo and Bing, but Google can be customized in various ways to help your business. One of the best ways to improve your business is to improve your ranking on Google. Read on to discover various ways to improve your business ranking and get Google search tips to give your business an advantage over your competitors.
Improving Your Search Engine Ranking
Your search engine ranking is essential for improving your business. To ensure your ranking is at its maximum potential, these three things must be done.
- Backlinks to Your Site
Many business owners underestimate the importance of backlinking. Backlinking is one way Google deems your website important. When it comes to backlinks, content is king. You need content in order to create backlinks to your business’s website. The more links that point to your page, the more important Google thinks it is. When you are backlinking, make sure your links are of high quality. Pages with quality links are ranked higher than pages that have links of low quality. Link quality is determined by the quality of content the links are placed.
- The Power of the Title Tag
The title tag is more important than you think. The title tag is located between the <title> and <head> HTML format. If you are not computer savvy, it is okay. There are many different website builders that create the title tag for you. They are usually located on the pages that are labeled “new document”. To change the title tag, left-double click your mouse so the tab becomes editable. Your title tab should include at least one keyword you have chosen to represent your website.
- Include Important Keywords
There are many keyword tools you can use to help you determine which keywords are best to use for your business website. The keywords you use should be in high demand and relevant to your site. The keyword density is the number of times a keyword is used within content. The set keyword density is up to you. Keyword selection is important because you will compete with other websites and it is a way for Google to determine which site is worthy of being ranked higher than the other.
Two Essential Google Search Tips
Use Search Modifiers
Search modifiers are the best to use when you know what you are looking for and want to find something specific. Google has an algorithm that provides you with a general search based on the keywords or key phrases you enter. To avoid unwanted criteria within your search and wasting time, make your search specific. You may want to know about traveling to Canada. A general Google search will provide you with search results that include many different topics regarding Canada, such as immigration to Canada. Immigration to Canada is not what you are looking for, so in your search, use the minus symbol to ensure unwanted keywords are not included within your search.
Use Search Qualifiers
Search qualifiers can involve one website or one specific area of text. When you are searching for something, you can tell Google which site you want to find information from by using something similar to; Galaxy S 5 or Apple iPhone 6 site:pcmag.com. This formula tells Google where to look using the keyword you provide. It is one of the easiest ways to find what you are looking for in a timely manner.
When you are aware of how your potential customers use Google to search for things, you can use these methods and techniques to target your business better by ensuring Google can find your website.